diff --git a/wise-webapp/src/test/resources/data/export/bigmap.csv b/wise-webapp/src/test/resources/data/export/bigmap.csv
index fd9d2343..3ff5e552 100644
--- a/wise-webapp/src/test/resources/data/export/bigmap.csv
+++ b/wise-webapp/src/test/resources/data/export/bigmap.csv
@@ -1,601 +1,105 @@
corona
-,
- Modelo in world
-,
- ,
- International market protected Modelo from unstable peso
-,
- ,
- Fifth largest distributor in world
-,
- ,
- ,
- Can they sustain that trend
-,
- ,
- ,
- in 12 years
-,
- ,
- One of top 10 breweries in world
-,
- Carloz Fernandez CEO
-,
- ,
- CEO Since 1997
-,
- ,
- ,
- 29 years old
-,
- ,
- ,
- ,
- working there since 13
-,
- ,
- vision: top five brewers
-,
- ,
- ,
- International Business model
-,
- ,
- ,
- ,
- experienced local distributors
-,
- ,
- ,
- ,
- Growing international demand
-,
- ,
- ,
- ,
- Capitalize on NAFTA
-,
- ,
- ,
- top 10 beer producers in world
-,
- ,
- ,
- ,
- 7.8 % sales growth compounded over ten years
-,
- ,
- ,
- ,
- 2005
-,
- ,
- ,
- ,
- ,
- 12.3 % exports
-,
- ,
- ,
- ,
- ,
- 4% increase domestically
-,
- ,
- ,
- ,
- ,
- export sales 30%
-,
- ,
- ,
- ,
- Corona Extra
-,
- ,
- ,
- ,
- ,
- worlds fourth best selling beer
-,
- ,
- ,
- ,
- ,
- 56% shar of domestic market
-,
- ,
- ,
- ,
- ,
- Since 1997 #1 import in US
-,
- ,
- ,
- ,
- ,
- ,
- outsold competitor by 50%
-,
- ,
- Expanding production
-,
- ,
- ,
- renovate facility in Zacatecas
-,
- ,
- ,
- 300 million investment
-,
- US Beer Market
-,
- ,
- 2nd largest nest to China
-,
- ,
- Consumption six times higher per cap
-,
- ,
- Groth expectations reduced
-,
- ,
- 80% of market
-,
- ,
- ,
- AB
-,
- ,
- ,
- ,
- 75% of industry profits
-,
- ,
- ,
- adolf coors
-,
- ,
- ,
- Miller
-,
- ,
- dense network of regional craft brewing
-,
- ,
- volume main driver
-,
- Modelo in Mexico
-,
- ,
- History to 1970
-,
- ,
- ,
- formed in 1922
-,
- ,
- ,
- ,
- Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr
-,
- ,
- ,
- ,
- Iriarte died in 1932
-,
- ,
- ,
- ,
- Diez sole owner 1936
-,
- ,
- ,
- ,
- Fernandez Family Sole owner since 1936
-,
- ,
- ,
- focus on Mexico City
-,
- ,
- ,
- Modelo 1st Brand
-,
- ,
- ,
- Corona 2nd Brand
-,
- ,
- ,
- ,
- Clear Glass Customers preference
-,
- ,
- ,
- 1940s period of strong growth
-,
- ,
- ,
- ,
- concentrate domesti¬cally
-,
- ,
- ,
- ,
- improve distribution methods and produc¬tion facilities
-,
- ,
- ,
- ,
- ,
- distribution: direct with profit sharing
-,
- ,
- ,
- bought the brands and assets of the Toluca y Mexico Brewery
-,
- ,
- ,
- ,
- 1935
-,
- ,
- ,
- ,
- country's oldest brand of beer
-,
- ,
- 1971, Antonino Fernandez was appointed CEO
-,
- ,
- ,
- Mexican Stock exchange in 1994
-,
- ,
- ,
- Anheuser-Busch 17.7 % of the equity
-,
- ,
- ,
- ,
- The 50.2 % represented 43.9% voting
-,
- ,
- Largest Beer producer and distrubutor in Mexico
-,
- ,
- ,
- corona 56% share
-,
- Modelo in US
-,
- ,
- History
-,
- ,
- ,
- 1979
-,
- ,
- ,
- Amalgamated Distillery Products Inc. (
-,
- ,
- ,
- ,
- later renamed Barton Beers Ltd.
-,
- ,
- ,
- gained popularity in southern states
-,
- ,
- ,
- rapid growth 1980s
-,
- ,
- ,
- ,
- second most popular imported beer
-,
- ,
- ,
- 1991
-,
- ,
- ,
- ,
- doubling of federal excise tax on beer
-,
- ,
- ,
- ,
- ,
- sales decrease of 15 percent
-,
- ,
- ,
- ,
- ,
- distributor absorb the tax 92
-,
- ,
- ,
- ,
- distributors took the loss
-,
- ,
- 2007 5 beers to us
-,
- ,
- ,
- 3 of top 8 beers in US
-,
- ,
- ,
- Heineken
-,
- ,
- ,
- ,
- Main Import Comptitor
-,
- ,
- ,
- 131 million cases
-,
- ,
- Marketing
-,
- ,
- ,
- surfing mythology
-,
- ,
- ,
- not selling premium quality
-,
- ,
- ,
- not testosterone driven
-,
- ,
- ,
- found new following
-,
- ,
- ,
- beer for non beer drinkers
-,
- ,
- ,
- dependable second choise
-,
- ,
- ,
- Fun in the sun
-,
- ,
- ,
- ,
- Barton Beer's idea
-,
- ,
- ,
- ,
- escape
-,
- ,
- ,
- ,
- relaxation
-,
- ,
- ,
- 1996ad budget
-,
- ,
- ,
- ,
- Corona 5.1 mil
-,
- ,
- ,
- ,
- Heiniken 15 mil
-,
- ,
- ,
- ,
- an bsch 192 mil
-,
- ,
- Us dist contracts
-,
- ,
- ,
- importer/distributors
-,
- ,
- ,
- ,
- Local Companies
-,
- ,
- ,
- ,
- Autonomous
-,
- ,
- ,
- ,
- competitive relationship
-,
- ,
- ,
- ,
- transportation
-,
- ,
- ,
- ,
- insurance
-,
- ,
- ,
- ,
- pricing
-,
- ,
- ,
- ,
- customs
-,
- ,
- ,
- ,
- advertixing
-,
- ,
- ,
- procermex inc
-,
- ,
- ,
- ,
- Modelo us subsidiary
-,
- ,
- ,
- ,
- Support
-,
- ,
- ,
- ,
- Supervise
-,
- ,
- ,
- ,
- Coordinate
-,
- ,
- ,
- Modelo had final say on brand image
-,
- ,
- ,
- production in Mexico
-,
- ,
- ,
- Chicago based Barton Beers 1st
-,
- ,
- ,
- ,
- largest importer in 25 western states
-,
- ,
- ,
- Gambrinus
-,
- ,
- ,
- ,
- 1986
-,
- ,
- ,
- ,
- eastern dist
,
The Beer market
,
,
- traditionally a clustered market
-,
- ,
- many local breweries
-,
- ,
- no means of transport
-,
- ,
- colsolition happened in 1800s
-,
- ,
- different countries had different tastes
-,
- ,
- 90s national leaders expanded abroad
-,
- ,
- startup costs high
+ Future
,
,
,
- industry supported conectration
-,
- ,
- Interbrew
+ Sales were decreasing due to competitive media budgets
,
,
,
- Belgian
-,
- ,
- ,
- aquired breweries in 20 countries
-,
- ,
- ,
- sales in 110 countries
-,
- ,
- ,
- local managers controlling brands
-,
- ,
- ,
- flagship brand: Stella Artois
-,
- ,
- 2004 merger
-,
- ,
- ,
- #1 Interbrew
-,
- ,
- ,
- #5 Am Bev - Brazil
-,
- ,
- ,
- largest merge
+ Inbev in talks with Anh Bush
,
,
,
,
- worth 12.8 billion
+ Two biggest companies will create huge company
+,
+ ,
+ ,
+ other merger talks
+,
+ ,
+ ,
+ domestic and foreign threats
+,
+ ,
+ Beer Marketing
+,
+ ,
+ ,
+ People drink marketing
,
,
2007
,
,
,
- inbev
+ Anh Bush
,
,
,
- SAP Miller
+ ,
+ produces in foreign markets
,
,
,
Heineken
+,
+ ,
+ ,
+ ,
+ Dutch
+,
+ ,
+ ,
+ ,
+ reputation of top selling beer in world
+,
+ ,
+ ,
+ ,
+ marketing
+,
+ ,
+ ,
+ ,
+ ,
+ 2006 aggressive marketing campaign
+,
+ ,
+ ,
+ ,
+ ,
+ ,
+ Heineken Premium Light
+,
+ ,
+ ,
+ ,
+ ,
+ superior taste
+,
+ ,
+ ,
+ ,
+ ,
+ no mythology
+,
+ ,
+ ,
+ ,
+ ,
+ premium brand
+,
+ ,
+ ,
+ ,
+ ,
+ premium beer
,
,
,
@@ -613,7 +117,7 @@ corona
,
,
,
- marketing
+ distribution
,
,
,
@@ -632,11 +136,6 @@ corona
,
,
,
- ,
- ,
- ,
- distribution
-,
,
,
,
@@ -644,119 +143,243 @@ corona
,
,
,
+ SAP Miller
+,
,
,
- premium beer
+ inbev
+,
+ ,
+ 2004 merger
+,
+ ,
+ ,
+ largest merge
+,
+ ,
+ ,
+ ,
+ worth 12.8 billion
+,
+ ,
+ ,
+ #5 Am Bev - Brazil
+,
+ ,
+ ,
+ #1 Interbrew
+,
+ ,
+ Interbrew
+,
+ ,
+ ,
+ flagship brand: Stella Artois
+,
+ ,
+ ,
+ local managers controlling brands
+,
+ ,
+ ,
+ sales in 110 countries
+,
+ ,
+ ,
+ aquired breweries in 20 countries
+,
+ ,
+ ,
+ Belgian
+,
+ ,
+ startup costs high
+,
+ ,
+ ,
+ industry supported conectration
+,
+ ,
+ 90s national leaders expanded abroad
+,
+ ,
+ different countries had different tastes
+,
+ ,
+ colsolition happened in 1800s
+,
+ ,
+ no means of transport
+,
+ ,
+ many local breweries
+,
+ ,
+ traditionally a clustered market
+,
+ Carloz Fernandez CEO
+,
+ ,
+ Expanding production
+,
+ ,
+ ,
+ 300 million investment
+,
+ ,
+ ,
+ renovate facility in Zacatecas
+,
+ ,
+ vision: top five brewers
+,
+ ,
+ ,
+ top 10 beer producers in world
+,
+ ,
+ ,
+ ,
+ Corona Extra
,
,
,
,
,
- premium brand
-,
- ,
- ,
- ,
- ,
- no mythology
-,
- ,
- ,
- ,
- ,
- superior taste
-,
- ,
- ,
- ,
- ,
- 2006 aggressive marketing campaign
+ Since 1997 #1 import in US
,
,
,
,
,
,
- Heineken Premium Light
+ outsold competitor by 50%
,
,
,
,
- reputation of top selling beer in world
+ ,
+ 56% shar of domestic market
,
,
,
,
- Dutch
-,
,
- ,
- Anh Bush
+ worlds fourth best selling beer
,
,
,
,
- produces in foreign markets
-,
- ,
- Beer Marketing
-,
- ,
- ,
- People drink marketing
-,
- ,
- Future
-,
- ,
- ,
- domestic and foreign threats
-,
- ,
- ,
- other merger talks
-,
- ,
- ,
- Inbev in talks with Anh Bush
+ 2005
,
,
,
,
- Two biggest companies will create huge company
+ ,
+ export sales 30%
,
,
,
- Sales were decreasing due to competitive media budgets
+ ,
+ ,
+ 4% increase domestically
+,
+ ,
+ ,
+ ,
+ ,
+ 12.3 % exports
+,
+ ,
+ ,
+ ,
+ 7.8 % sales growth compounded over ten years
+,
+ ,
+ ,
+ International Business model
+,
+ ,
+ ,
+ ,
+ Capitalize on NAFTA
+,
+ ,
+ ,
+ ,
+ Growing international demand
+,
+ ,
+ ,
+ ,
+ experienced local distributors
+,
+ ,
+ CEO Since 1997
+,
+ ,
+ ,
+ 29 years old
+,
+ ,
+ ,
+ ,
+ working there since 13
+,
+ Modelo in world
+,
+ ,
+ One of top 10 breweries in world
+,
+ ,
+ Fifth largest distributor in world
+,
+ ,
+ ,
+ in 12 years
+,
+ ,
+ ,
+ Can they sustain that trend
+,
+ ,
+ International market protected Modelo from unstable peso
,
Mexico Industry
-,
- ,
- has most trade agreements in world
-,
- ,
- one of the largest domestic beer markets
-,
- ,
- imported beer only 1% sales
-,
- ,
- ,
- half were anh bcsh dist by modelo
-,
- ,
- modelo
-,
- ,
- ,
- NAFTA S.A. An Bucsh
-,
- ,
- ,
- 62.8% of market
,
,
FEMSA
+,
+ ,
+ ,
+ foriegn market
+,
+ ,
+ ,
+ ,
+ Recently partnered with Heiniken for US market
+,
+ ,
+ ,
+ ,
+ ,
+ 2005 18.7% growth
+,
+ ,
+ ,
+ ,
+ 90s entry to us market failed
+,
+ ,
+ ,
+ ,
+ Partnership Heiniken
+,
+ ,
+ ,
+ ,
+ ,
+ Distribution in US
,
,
,
@@ -765,12 +388,23 @@ corona
,
,
,
- 37% of domestic market
+ NAFTA SACoca cola
,
,
,
,
- production and distribution in Mexico: peso not a threat
+ ,
+ Exclusive distributor
+,
+ ,
+ ,
+ ,
+ 997 to 2004 taking domestic market share
+,
+ ,
+ ,
+ ,
+ leads domestic premium beer market
,
,
,
@@ -786,51 +420,417 @@ corona
,
,
,
- leads domestic premium beer market
+ production and distribution in Mexico: peso not a threat
,
,
,
,
- 997 to 2004 taking domestic market share
+ 37% of domestic market
+,
+ ,
+ modelo
+,
+ ,
+ ,
+ 62.8% of market
+,
+ ,
+ ,
+ NAFTA S.A. An Bucsh
+,
+ ,
+ imported beer only 1% sales
+,
+ ,
+ ,
+ half were anh bcsh dist by modelo
+,
+ ,
+ one of the largest domestic beer markets
+,
+ ,
+ has most trade agreements in world
+,
+ Modelo in Mexico
+,
+ ,
+ Largest Beer producer and distrubutor in Mexico
+,
+ ,
+ ,
+ corona 56% share
+,
+ ,
+ 1971, Antonino Fernandez was appointed CEO
+,
+ ,
+ ,
+ Anheuser-Busch 17.7 % of the equity
,
,
,
,
- NAFTA SACoca cola
+ The 50.2 % represented 43.9% voting
+,
+ ,
+ ,
+ Mexican Stock exchange in 1994
+,
+ ,
+ History to 1970
+,
+ ,
+ ,
+ bought the brands and assets of the Toluca y Mexico Brewery
+,
+ ,
+ ,
+ ,
+ country's oldest brand of beer
+,
+ ,
+ ,
+ ,
+ 1935
+,
+ ,
+ ,
+ 1940s period of strong growth
+,
+ ,
+ ,
+ ,
+ improve distribution methods and produc¬tion facilities
,
,
,
,
,
- Exclusive distributor
-,
- ,
- ,
- foriegn market
+ distribution: direct with profit sharing
,
,
,
,
- Partnership Heiniken
+ concentrate domesti¬cally
+,
+ ,
+ ,
+ Corona 2nd Brand
+,
+ ,
+ ,
+ ,
+ Clear Glass Customers preference
+,
+ ,
+ ,
+ Modelo 1st Brand
+,
+ ,
+ ,
+ focus on Mexico City
+,
+ ,
+ ,
+ formed in 1922
+,
+ ,
+ ,
+ ,
+ Fernandez Family Sole owner since 1936
+,
+ ,
+ ,
+ ,
+ Diez sole owner 1936
+,
+ ,
+ ,
+ ,
+ Iriarte died in 1932
+,
+ ,
+ ,
+ ,
+ Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr
+,
+ US Beer Market
+,
+ ,
+ volume main driver
+,
+ ,
+ dense network of regional craft brewing
+,
+ ,
+ 80% of market
+,
+ ,
+ ,
+ Miller
+,
+ ,
+ ,
+ adolf coors
+,
+ ,
+ ,
+ AB
+,
+ ,
+ ,
+ ,
+ 75% of industry profits
+,
+ ,
+ Groth expectations reduced
+,
+ ,
+ Consumption six times higher per cap
+,
+ ,
+ 2nd largest nest to China
+,
+ Modelo in US
+,
+ ,
+ Us dist contracts
+,
+ ,
+ ,
+ Gambrinus
+,
+ ,
+ ,
+ ,
+ eastern dist
+,
+ ,
+ ,
+ ,
+ 1986
+,
+ ,
+ ,
+ Chicago based Barton Beers 1st
+,
+ ,
+ ,
+ ,
+ largest importer in 25 western states
+,
+ ,
+ ,
+ production in Mexico
+,
+ ,
+ ,
+ Modelo had final say on brand image
+,
+ ,
+ ,
+ procermex inc
+,
+ ,
+ ,
+ ,
+ Coordinate
+,
+ ,
+ ,
+ ,
+ Supervise
+,
+ ,
+ ,
+ ,
+ Support
+,
+ ,
+ ,
+ ,
+ Modelo us subsidiary
+,
+ ,
+ ,
+ importer/distributors
+,
+ ,
+ ,
+ ,
+ advertixing
+,
+ ,
+ ,
+ ,
+ customs
+,
+ ,
+ ,
+ ,
+ pricing
+,
+ ,
+ ,
+ ,
+ insurance
+,
+ ,
+ ,
+ ,
+ transportation
+,
+ ,
+ ,
+ ,
+ competitive relationship
+,
+ ,
+ ,
+ ,
+ Autonomous
+,
+ ,
+ ,
+ ,
+ Local Companies
+,
+ ,
+ Marketing
+,
+ ,
+ ,
+ 1996ad budget
+,
+ ,
+ ,
+ ,
+ an bsch 192 mil
+,
+ ,
+ ,
+ ,
+ Heiniken 15 mil
+,
+ ,
+ ,
+ ,
+ Corona 5.1 mil
+,
+ ,
+ ,
+ Fun in the sun
+,
+ ,
+ ,
+ ,
+ relaxation
+,
+ ,
+ ,
+ ,
+ escape
+,
+ ,
+ ,
+ ,
+ Barton Beer's idea
+,
+ ,
+ ,
+ dependable second choise
+,
+ ,
+ ,
+ beer for non beer drinkers
+,
+ ,
+ ,
+ found new following
+,
+ ,
+ ,
+ not testosterone driven
+,
+ ,
+ ,
+ not selling premium quality
+,
+ ,
+ ,
+ surfing mythology
+,
+ ,
+ 2007 5 beers to us
+,
+ ,
+ ,
+ 131 million cases
+,
+ ,
+ ,
+ Heineken
+,
+ ,
+ ,
+ ,
+ Main Import Comptitor
+,
+ ,
+ ,
+ 3 of top 8 beers in US
+,
+ ,
+ History
+,
+ ,
+ ,
+ 1991
+,
+ ,
+ ,
+ ,
+ distributors took the loss
+,
+ ,
+ ,
+ ,
+ doubling of federal excise tax on beer
,
,
,
,
,
- Distribution in US
-,
- ,
- ,
- ,
- 90s entry to us market failed
-,
- ,
- ,
- ,
- Recently partnered with Heiniken for US market
+ distributor absorb the tax 92
,
,
,
,
,
- 2005 18.7% growth
+ sales decrease of 15 percent
+,
+ ,
+ ,
+ rapid growth 1980s
+,
+ ,
+ ,
+ ,
+ second most popular imported beer
+,
+ ,
+ ,
+ gained popularity in southern states
+,
+ ,
+ ,
+ Amalgamated Distillery Products Inc. (
+,
+ ,
+ ,
+ ,
+ later renamed Barton Beers Ltd.
+,
+ ,
+ ,
+ 1979
diff --git a/wise-webapp/src/test/resources/data/export/bigmap.doc b/wise-webapp/src/test/resources/data/export/bigmap.doc
index 25bc30b8..debdbe7d 100644
--- a/wise-webapp/src/test/resources/data/export/bigmap.doc
+++ b/wise-webapp/src/test/resources/data/export/bigmap.doc
@@ -267,7 +267,7 @@
-Modelo in world
+The Beer market
@@ -276,17 +276,7 @@
-International market protected Modelo from unstable peso
-
-
-
-
-
-
-
-
-
-Fifth largest distributor in world
+Future
@@ -295,7 +285,7 @@
-Can they sustain that trend
+Sales were decreasing due to competitive media budgets
@@ -305,7 +295,37 @@
-in 12 years
+Inbev in talks with Anh Bush
+
+
+
+
+
+
+
+
+Two biggest companies will create huge company
+
+
+
+
+
+
+
+
+
+
+other merger talks
+
+
+
+
+
+
+
+
+
+domestic and foreign threats
@@ -316,7 +336,395 @@
-One of top 10 breweries in world
+Beer Marketing
+
+
+
+
+
+
+
+
+People drink marketing
+
+
+
+
+
+
+
+
+
+
+2007
+
+
+
+
+
+
+
+
+Anh Bush
+
+
+
+
+
+
+
+
+produces in foreign markets
+
+
+
+
+
+
+
+
+
+
+Heineken
+
+
+
+
+
+
+
+
+Dutch
+
+
+
+
+
+
+
+
+
+reputation of top selling beer in world
+
+
+
+
+
+
+
+
+
+marketing
+
+
+
+
+
+
+
+2006 aggressive marketing campaign
+
+
+
+
+
+
+
+Heineken Premium Light
+
+
+
+
+
+
+
+superior taste
+
+
+
+
+
+
+
+no mythology
+
+
+
+
+
+
+
+premium brand
+
+
+
+
+
+
+
+premium beer
+
+
+
+
+
+
+
+
+
+produces beer domestically
+
+
+
+
+
+
+
+parent of local distributors
+
+
+
+
+
+
+
+distribution
+
+
+
+
+
+
+
+importing
+
+
+
+
+
+
+
+import taxes passed on to consumer
+
+
+
+
+
+
+
+marketing
+
+
+
+
+
+
+
+
+
+
+SAP Miller
+
+
+
+
+
+
+
+
+
+inbev
+
+
+
+
+
+
+
+
+
+
+2004 merger
+
+
+
+
+
+
+
+
+largest merge
+
+
+
+
+
+
+
+
+worth 12.8 billion
+
+
+
+
+
+
+
+
+
+
+#5 Am Bev - Brazil
+
+
+
+
+
+
+
+
+
+#1 Interbrew
+
+
+
+
+
+
+
+
+
+
+Interbrew
+
+
+
+
+
+
+
+
+flagship brand: Stella Artois
+
+
+
+
+
+
+
+
+
+local managers controlling brands
+
+
+
+
+
+
+
+
+
+sales in 110 countries
+
+
+
+
+
+
+
+
+
+aquired breweries in 20 countries
+
+
+
+
+
+
+
+
+
+Belgian
+
+
+
+
+
+
+
+
+
+
+startup costs high
+
+
+
+
+
+
+
+
+industry supported conectration
+
+
+
+
+
+
+
+
+
+
+90s national leaders expanded abroad
+
+
+
+
+
+
+
+
+
+different countries had different tastes
+
+
+
+
+
+
+
+
+
+colsolition happened in 1800s
+
+
+
+
+
+
+
+
+
+no means of transport
+
+
+
+
+
+
+
+
+
+many local breweries
+
+
+
+
+
+
+
+
+
+traditionally a clustered market
@@ -336,6 +744,182 @@
+Expanding production
+
+
+
+
+
+
+
+
+300 million investment
+
+
+
+
+
+
+
+
+
+renovate facility in Zacatecas
+
+
+
+
+
+
+
+
+
+
+vision: top five brewers
+
+
+
+
+
+
+
+
+top 10 beer producers in world
+
+
+
+
+
+
+
+
+Corona Extra
+
+
+
+
+
+
+
+Since 1997 #1 import in US
+
+
+
+
+
+
+
+outsold competitor by 50%
+
+
+
+
+
+
+
+56% shar of domestic market
+
+
+
+
+
+
+
+worlds fourth best selling beer
+
+
+
+
+
+
+
+
+
+2005
+
+
+
+
+
+
+
+export sales 30%
+
+
+
+
+
+
+
+4% increase domestically
+
+
+
+
+
+
+
+12.3 % exports
+
+
+
+
+
+
+
+
+
+7.8 % sales growth compounded over ten years
+
+
+
+
+
+
+
+
+
+
+International Business model
+
+
+
+
+
+
+
+
+Capitalize on NAFTA
+
+
+
+
+
+
+
+
+
+Growing international demand
+
+
+
+
+
+
+
+
+
+experienced local distributors
+
+
+
+
+
+
+
+
+
+
+
CEO Since 1997
@@ -360,13 +944,33 @@
+
+
+
+
+
+
+
+Modelo in world
+
+
-vision: top five brewers
+One of top 10 breweries in world
+
+
+
+
+
+
+
+
+
+Fifth largest distributor in world
@@ -375,39 +979,9 @@
-International Business model
+in 12 years
-
-
-
-
-
-
-experienced local distributors
-
-
-
-
-
-
-
-
-
-Growing international demand
-
-
-
-
-
-
-
-
-
-Capitalize on NAFTA
-
-
-
@@ -415,95 +989,9 @@
-top 10 beer producers in world
+Can they sustain that trend
-
-
-
-
-
-
-7.8 % sales growth compounded over ten years
-
-
-
-
-
-
-
-
-
-2005
-
-
-
-
-
-
-
-12.3 % exports
-
-
-
-
-
-
-
-4% increase domestically
-
-
-
-
-
-
-
-export sales 30%
-
-
-
-
-
-
-
-
-
-Corona Extra
-
-
-
-
-
-
-
-worlds fourth best selling beer
-
-
-
-
-
-
-
-56% shar of domestic market
-
-
-
-
-
-
-
-Since 1997 #1 import in US
-
-
-
-
-
-
-
-outsold competitor by 50%
-
-
-
@@ -512,29 +1000,9 @@
-Expanding production
+International market protected Modelo from unstable peso
-
-
-
-
-
-
-renovate facility in Zacatecas
-
-
-
-
-
-
-
-
-
-300 million investment
-
-
-
@@ -543,7 +1011,7 @@
-US Beer Market
+Mexico Industry
@@ -552,37 +1020,7 @@
-2nd largest nest to China
-
-
-
-
-
-
-
-
-
-Consumption six times higher per cap
-
-
-
-
-
-
-
-
-
-Groth expectations reduced
-
-
-
-
-
-
-
-
-
-80% of market
+FEMSA
@@ -591,7 +1029,7 @@
-AB
+foriegn market
@@ -600,7 +1038,43 @@
-75% of industry profits
+Recently partnered with Heiniken for US market
+
+
+
+
+
+
+
+2005 18.7% growth
+
+
+
+
+
+
+
+
+
+90s entry to us market failed
+
+
+
+
+
+
+
+
+
+Partnership Heiniken
+
+
+
+
+
+
+
+Distribution in US
@@ -611,7 +1085,103 @@
-adolf coors
+domestic market
+
+
+
+
+
+
+
+
+NAFTA SACoca cola
+
+
+
+
+
+
+
+Exclusive distributor
+
+
+
+
+
+
+
+
+
+997 to 2004 taking domestic market share
+
+
+
+
+
+
+
+
+
+leads domestic premium beer market
+
+
+
+
+
+
+
+
+
+Owns Oxxo C
+
+
+
+
+
+
+
+CA largest chain of conv stores
+
+
+
+
+
+
+
+
+
+production and distribution in Mexico: peso not a threat
+
+
+
+
+
+
+
+
+
+37% of domestic market
+
+
+
+
+
+
+
+
+
+
+
+modelo
+
+
+
+
+
+
+
+
+62.8% of market
@@ -621,7 +1191,7 @@
-Miller
+NAFTA S.A. An Bucsh
@@ -632,7 +1202,27 @@
-dense network of regional craft brewing
+imported beer only 1% sales
+
+
+
+
+
+
+
+
+half were anh bcsh dist by modelo
+
+
+
+
+
+
+
+
+
+
+one of the largest domestic beer markets
@@ -642,7 +1232,7 @@
-volume main driver
+has most trade agreements in world
@@ -662,6 +1252,66 @@
+Largest Beer producer and distrubutor in Mexico
+
+
+
+
+
+
+
+
+corona 56% share
+
+
+
+
+
+
+
+
+
+
+1971, Antonino Fernandez was appointed CEO
+
+
+
+
+
+
+
+
+Anheuser-Busch 17.7 % of the equity
+
+
+
+
+
+
+
+
+The 50.2 % represented 43.9% voting
+
+
+
+
+
+
+
+
+
+
+Mexican Stock exchange in 1994
+
+
+
+
+
+
+
+
+
+
History to 1970
@@ -671,7 +1321,7 @@
-formed in 1922
+bought the brands and assets of the Toluca y Mexico Brewery
@@ -680,7 +1330,7 @@
-Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr
+country's oldest brand of beer
@@ -690,27 +1340,7 @@
-Iriarte died in 1932
-
-
-
-
-
-
-
-
-
-Diez sole owner 1936
-
-
-
-
-
-
-
-
-
-Fernandez Family Sole owner since 1936
+1935
@@ -721,20 +1351,38 @@
-focus on Mexico City
+1940s period of strong growth
+
+
+
+
+
+
+
+
+improve distribution methods and produc¬tion facilities
+
+
+
+
+
+
+
+distribution: direct with profit sharing
-
+
-Modelo 1st Brand
+concentrate domesti¬cally
+
@@ -761,37 +1409,9 @@
-1940s period of strong growth
+Modelo 1st Brand
-
-
-
-
-
-
-concentrate domesti¬cally
-
-
-
-
-
-
-
-
-
-improve distribution methods and produc¬tion facilities
-
-
-
-
-
-
-
-distribution: direct with profit sharing
-
-
-
@@ -799,7 +1419,17 @@
-bought the brands and assets of the Toluca y Mexico Brewery
+focus on Mexico City
+
+
+
+
+
+
+
+
+
+formed in 1922
@@ -808,7 +1438,7 @@
-1935
+Fernandez Family Sole owner since 1936
@@ -818,7 +1448,107 @@
-country's oldest brand of beer
+Diez sole owner 1936
+
+
+
+
+
+
+
+
+
+Iriarte died in 1932
+
+
+
+
+
+
+
+
+
+Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr
+
+
+
+
+
+
+
+
+
+
+
+
+US Beer Market
+
+
+
+
+
+
+
+
+volume main driver
+
+
+
+
+
+
+
+
+
+dense network of regional craft brewing
+
+
+
+
+
+
+
+
+
+80% of market
+
+
+
+
+
+
+
+
+Miller
+
+
+
+
+
+
+
+
+
+adolf coors
+
+
+
+
+
+
+
+
+
+AB
+
+
+
+
+
+
+
+
+75% of industry profits
@@ -830,39 +1560,9 @@
-1971, Antonino Fernandez was appointed CEO
+Groth expectations reduced
-
-
-
-
-
-
-Mexican Stock exchange in 1994
-
-
-
-
-
-
-
-
-
-Anheuser-Busch 17.7 % of the equity
-
-
-
-
-
-
-
-
-The 50.2 % represented 43.9% voting
-
-
-
-
@@ -870,19 +1570,19 @@
-Largest Beer producer and distrubutor in Mexico
-
-
-
-
-
-
-
-
-corona 56% share
+Consumption six times higher per cap
+
+
+
+
+
+
+2nd largest nest to China
+
+
@@ -900,7 +1600,7 @@
-History
+Us dist contracts
@@ -909,17 +1609,7 @@
-1979
-
-
-
-
-
-
-
-
-
-Amalgamated Distillery Products Inc. (
+Gambrinus
@@ -928,73 +1618,7 @@
-later renamed Barton Beers Ltd.
-
-
-
-
-
-
-
-
-
-
-gained popularity in southern states
-
-
-
-
-
-
-
-
-
-rapid growth 1980s
-
-
-
-
-
-
-
-
-second most popular imported beer
-
-
-
-
-
-
-
-
-
-
-1991
-
-
-
-
-
-
-
-
-doubling of federal excise tax on beer
-
-
-
-
-
-
-
-sales decrease of 15 percent
-
-
-
-
-
-
-
-distributor absorb the tax 92
+eastern dist
@@ -1004,11 +1628,341 @@
-distributors took the loss
+1986
+
+
+
+
+
+
+Chicago based Barton Beers 1st
+
+
+
+
+
+
+
+
+largest importer in 25 western states
+
+
+
+
+
+
+
+
+
+
+production in Mexico
+
+
+
+
+
+
+
+
+
+Modelo had final say on brand image
+
+
+
+
+
+
+
+
+
+procermex inc
+
+
+
+
+
+
+
+
+Coordinate
+
+
+
+
+
+
+
+
+
+Supervise
+
+
+
+
+
+
+
+
+
+Support
+
+
+
+
+
+
+
+
+
+Modelo us subsidiary
+
+
+
+
+
+
+
+
+
+
+importer/distributors
+
+
+
+
+
+
+
+
+advertixing
+
+
+
+
+
+
+
+
+
+customs
+
+
+
+
+
+
+
+
+
+pricing
+
+
+
+
+
+
+
+
+
+insurance
+
+
+
+
+
+
+
+
+
+transportation
+
+
+
+
+
+
+
+
+
+competitive relationship
+
+
+
+
+
+
+
+
+
+Autonomous
+
+
+
+
+
+
+
+
+
+Local Companies
+
+
+
+
+
+
+
+
+
+
+
+Marketing
+
+
+
+
+
+
+
+
+1996ad budget
+
+
+
+
+
+
+
+
+an bsch 192 mil
+
+
+
+
+
+
+
+
+
+Heiniken 15 mil
+
+
+
+
+
+
+
+
+
+Corona 5.1 mil
+
+
+
+
+
+
+
+
+
+
+Fun in the sun
+
+
+
+
+
+
+
+
+relaxation
+
+
+
+
+
+
+
+
+
+escape
+
+
+
+
+
+
+
+
+
+Barton Beer's idea
+
+
+
+
+
+
+
+
+
+
+dependable second choise
+
+
+
+
+
+
+
+
+
+beer for non beer drinkers
+
+
+
+
+
+
+
+
+
+found new following
+
+
+
+
+
+
+
+
+
+not testosterone driven
+
+
+
+
+
+
+
+
+
+not selling premium quality
+
+
+
+
+
+
+
+
+
+surfing mythology
+
+
+
@@ -1025,7 +1979,7 @@
-3 of top 8 beers in US
+131 million cases
@@ -1055,7 +2009,7 @@
-131 million cases
+3 of top 8 beers in US
@@ -1066,7 +2020,7 @@
-Marketing
+History
@@ -1075,67 +2029,7 @@
-surfing mythology
-
-
-
-
-
-
-
-
-
-not selling premium quality
-
-
-
-
-
-
-
-
-
-not testosterone driven
-
-
-
-
-
-
-
-
-
-found new following
-
-
-
-
-
-
-
-
-
-beer for non beer drinkers
-
-
-
-
-
-
-
-
-
-dependable second choise
-
-
-
-
-
-
-
-
-
-Fun in the sun
+1991
@@ -1144,7 +2038,7 @@
-Barton Beer's idea
+distributors took the loss
@@ -1154,527 +2048,7 @@
-escape
-
-
-
-
-
-
-
-
-
-relaxation
-
-
-
-
-
-
-
-
-
-
-1996ad budget
-
-
-
-
-
-
-
-
-Corona 5.1 mil
-
-
-
-
-
-
-
-
-
-Heiniken 15 mil
-
-
-
-
-
-
-
-
-
-an bsch 192 mil
-
-
-
-
-
-
-
-
-
-
-
-Us dist contracts
-
-
-
-
-
-
-
-
-importer/distributors
-
-
-
-
-
-
-
-
-Local Companies
-
-
-
-
-
-
-
-
-
-Autonomous
-
-
-
-
-
-
-
-
-
-competitive relationship
-
-
-
-
-
-
-
-
-
-transportation
-
-
-
-
-
-
-
-
-
-insurance
-
-
-
-
-
-
-
-
-
-pricing
-
-
-
-
-
-
-
-
-
-customs
-
-
-
-
-
-
-
-
-
-advertixing
-
-
-
-
-
-
-
-
-
-
-procermex inc
-
-
-
-
-
-
-
-
-Modelo us subsidiary
-
-
-
-
-
-
-
-
-
-Support
-
-
-
-
-
-
-
-
-
-Supervise
-
-
-
-
-
-
-
-
-
-Coordinate
-
-
-
-
-
-
-
-
-
-
-Modelo had final say on brand image
-
-
-
-
-
-
-
-
-
-production in Mexico
-
-
-
-
-
-
-
-
-
-Chicago based Barton Beers 1st
-
-
-
-
-
-
-
-
-largest importer in 25 western states
-
-
-
-
-
-
-
-
-
-
-Gambrinus
-
-
-
-
-
-
-
-
-1986
-
-
-
-
-
-
-
-
-
-eastern dist
-
-
-
-
-
-
-
-
-
-
-
-
-The Beer market
-
-
-
-
-
-
-
-
-traditionally a clustered market
-
-
-
-
-
-
-
-
-
-many local breweries
-
-
-
-
-
-
-
-
-
-no means of transport
-
-
-
-
-
-
-
-
-
-colsolition happened in 1800s
-
-
-
-
-
-
-
-
-
-different countries had different tastes
-
-
-
-
-
-
-
-
-
-90s national leaders expanded abroad
-
-
-
-
-
-
-
-
-
-startup costs high
-
-
-
-
-
-
-
-
-industry supported conectration
-
-
-
-
-
-
-
-
-
-
-Interbrew
-
-
-
-
-
-
-
-
-Belgian
-
-
-
-
-
-
-
-
-
-aquired breweries in 20 countries
-
-
-
-
-
-
-
-
-
-sales in 110 countries
-
-
-
-
-
-
-
-
-
-local managers controlling brands
-
-
-
-
-
-
-
-
-
-flagship brand: Stella Artois
-
-
-
-
-
-
-
-
-
-
-2004 merger
-
-
-
-
-
-
-
-
-#1 Interbrew
-
-
-
-
-
-
-
-
-
-#5 Am Bev - Brazil
-
-
-
-
-
-
-
-
-
-largest merge
-
-
-
-
-
-
-
-
-worth 12.8 billion
-
-
-
-
-
-
-
-
-
-
-
-2007
-
-
-
-
-
-
-
-
-inbev
-
-
-
-
-
-
-
-
-
-SAP Miller
-
-
-
-
-
-
-
-
-
-Heineken
-
-
-
-
-
-
-
-
-produces beer domestically
+doubling of federal excise tax on beer
@@ -1682,7 +2056,7 @@
-parent of local distributors
+distributor absorb the tax 92
@@ -1690,109 +2064,7 @@
-marketing
-
-
-
-
-
-
-
-importing
-
-
-
-
-
-
-
-import taxes passed on to consumer
-
-
-
-
-
-
-
-distribution
-
-
-
-
-
-
-
-
-
-marketing
-
-
-
-
-
-
-
-premium beer
-
-
-
-
-
-
-
-premium brand
-
-
-
-
-
-
-
-no mythology
-
-
-
-
-
-
-
-superior taste
-
-
-
-
-
-
-
-2006 aggressive marketing campaign
-
-
-
-
-
-
-
-Heineken Premium Light
-
-
-
-
-
-
-
-
-
-reputation of top selling beer in world
-
-
-
-
-
-
-
-
-
-Dutch
+sales decrease of 15 percent
@@ -1803,7 +2075,7 @@
-Anh Bush
+rapid growth 1980s
@@ -1812,77 +2084,7 @@
-produces in foreign markets
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-Beer Marketing
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-People drink marketing
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-Future
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-domestic and foreign threats
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-other merger talks
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-
-Inbev in talks with Anh Bush
-
-
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-
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-
-Two biggest companies will create huge company
+second most popular imported beer
@@ -1893,77 +2095,7 @@
-Sales were decreasing due to competitive media budgets
-
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-Mexico Industry
-
-
-
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-has most trade agreements in world
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-one of the largest domestic beer markets
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-imported beer only 1% sales
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-
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-
-half were anh bcsh dist by modelo
-
-
-
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-
-
-
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-modelo
-
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-
-NAFTA S.A. An Bucsh
+gained popularity in southern states
@@ -1973,27 +2105,7 @@
-62.8% of market
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-
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-
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-FEMSA
-
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-domestic market
+Amalgamated Distillery Products Inc. (
@@ -2002,73 +2114,7 @@
-37% of domestic market
-
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-
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-
-
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-production and distribution in Mexico: peso not a threat
-
-
-
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-Owns Oxxo C
-
-
-
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-
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-CA largest chain of conv stores
-
-
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-
-
-
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-
-
-leads domestic premium beer market
-
-
-
-
-
-
-
-
-
-997 to 2004 taking domestic market share
-
-
-
-
-
-
-
-
-
-NAFTA SACoca cola
-
-
-
-
-
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-
-Exclusive distributor
+later renamed Barton Beers Ltd.
@@ -2079,55 +2125,9 @@
-foriegn market
+1979
-
-
-
-
-
-
-Partnership Heiniken
-
-
-
-
-
-
-
-Distribution in US
-
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-
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-90s entry to us market failed
-
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-Recently partnered with Heiniken for US market
-
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-2005 18.7% growth
-
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-
diff --git a/wise-webapp/src/test/resources/data/export/bigmap.latex b/wise-webapp/src/test/resources/data/export/bigmap.latex
index c883f7b6..151a7493 100644
--- a/wise-webapp/src/test/resources/data/export/bigmap.latex
+++ b/wise-webapp/src/test/resources/data/export/bigmap.latex
@@ -1,251 +1,251 @@
\chapter{corona}\label{ID_null}
- \section{Modelo in world}\label{ID_null}
- \subsection{International market protected Modelo from unstable peso}\label{ID_null}
- \subsection{Fifth largest distributor in world}\label{ID_null}
- \subsubsection{Can they sustain that trend}\label{ID_null}
- \subsubsection{in 12 years}\label{ID_null}
- \subsection{One of top 10 breweries in world}\label{ID_null}
- \section{Carloz Fernandez CEO}\label{ID_null}
- \subsection{CEO Since 1997}\label{ID_null}
- \subsubsection{29 years old}\label{ID_null}working there since 13\par
-
- \subsection{vision: top five brewers}\label{ID_null}
- \subsubsection{International Business model}\label{ID_null}\begin{itemize}
- \item \label{ID_null}experienced local distributors\par
- \item \label{ID_null}Growing international demand\par
- \item \label{ID_null}Capitalize on NAFTA\par
-
- \end{itemize}
-
- \subsubsection{top 10 beer producers in world}\label{ID_null}\begin{itemize}
- \item \label{ID_null}7.8 % sales growth compounded over ten years\par
- \item \label{ID_null}2005\par
- \begin{itemize}
- \item \label{ID_null}12.3 % exports\par
- \item \label{ID_null}4% increase domestically\par
- \item \label{ID_null}export sales 30%\par
-
- \end{itemize}
- \item \label{ID_null}Corona Extra\par
- \begin{itemize}
- \item \label{ID_null}worlds fourth best selling beer\par
- \item \label{ID_null}56% shar of domestic market\par
- \item \label{ID_null}Since 1997 #1 import in US\par
- outsold competitor by 50%\par
-
- \end{itemize}
-
- \end{itemize}
-
- \subsection{Expanding production }\label{ID_null}
- \subsubsection{renovate facility in Zacatecas}\label{ID_null}
- \subsubsection{300 million investment}\label{ID_null}
- \section{US Beer Market}\label{ID_null}
- \subsection{2nd largest nest to China}\label{ID_null}
- \subsection{Consumption six times higher per cap}\label{ID_null}
- \subsection{Groth expectations reduced}\label{ID_null}
- \subsection{80% of market}\label{ID_null}
- \subsubsection{AB}\label{ID_null}75% of industry profits\par
-
- \subsubsection{adolf coors}\label{ID_null}
- \subsubsection{Miller}\label{ID_null}
- \subsection{dense network of regional craft brewing}\label{ID_null}
- \subsection{volume main driver}\label{ID_null}
- \section{Modelo in Mexico}\label{ID_null}
- \subsection{History to 1970}\label{ID_null}
- \subsubsection{formed in 1922}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr\par
- \item \label{ID_null}Iriarte died in 1932\par
- \item \label{ID_null}Diez sole owner 1936\par
- \item \label{ID_null}Fernandez Family Sole owner since 1936\par
-
- \end{itemize}
-
- \subsubsection{focus on Mexico City}\label{ID_null}
- \subsubsection{Modelo 1st Brand}\label{ID_null}
- \subsubsection{Corona 2nd Brand}\label{ID_null}Clear Glass Customers preference\par
-
- \subsubsection{1940s period of strong growth }\label{ID_null}\begin{itemize}
- \item \label{ID_null}concentrate domesti¬cally \par
- \item \label{ID_null}improve distribution methods and produc¬tion facilities \par
- distribution: direct with profit sharing\par
-
- \end{itemize}
-
- \subsubsection{bought the brands and assets of the Toluca y Mexico Brewery}\label{ID_null}\begin{itemize}
- \item \label{ID_null}1935\par
- \item \label{ID_null}country's oldest brand of beer\par
-
- \end{itemize}
-
- \subsection{1971, Antonino Fernandez was appointed CEO}\label{ID_null}
- \subsubsection{Mexican Stock exchange in 1994}\label{ID_null}
- \subsubsection{Anheuser-Busch 17.7 % of the equity}\label{ID_null}The 50.2 % represented 43.9% voting\par
-
- \subsection{Largest Beer producer and distrubutor in Mexico}\label{ID_null}
- \subsubsection{corona 56% share}\label{ID_null}
- \section{Modelo in US}\label{ID_null}
- \subsection{History}\label{ID_null}
- \subsubsection{1979}\label{ID_null}
- \subsubsection{Amalgamated Distillery Products Inc. (}\label{ID_null}later renamed Barton Beers Ltd.\par
-
- \subsubsection{gained popularity in southern states}\label{ID_null}
- \subsubsection{rapid growth 1980s}\label{ID_null}second most popular imported beer\par
-
- \subsubsection{1991}\label{ID_null}\begin{itemize}
- \item \label{ID_null}doubling of federal excise tax on beer\par
- \begin{itemize}
- \item \label{ID_null}sales decrease of 15 percent\par
- \item \label{ID_null}distributor absorb the tax 92\par
-
- \end{itemize}
- \item \label{ID_null}distributors took the loss\par
-
- \end{itemize}
-
- \subsection{2007 5 beers to us}\label{ID_null}
- \subsubsection{3 of top 8 beers in US}\label{ID_null}
- \subsubsection{Heineken}\label{ID_null}Main Import Comptitor\par
-
- \subsubsection{131 million cases}\label{ID_null}
- \subsection{Marketing}\label{ID_null}
- \subsubsection{surfing mythology}\label{ID_null}
- \subsubsection{not selling premium quality}\label{ID_null}
- \subsubsection{not testosterone driven}\label{ID_null}
- \subsubsection{found new following}\label{ID_null}
- \subsubsection{beer for non beer drinkers}\label{ID_null}
- \subsubsection{dependable second choise}\label{ID_null}
- \subsubsection{Fun in the sun}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Barton Beer's idea\par
- \item \label{ID_null}escape\par
- \item \label{ID_null}relaxation\par
-
- \end{itemize}
-
- \subsubsection{1996ad budget}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Corona 5.1 mil\par
- \item \label{ID_null}Heiniken 15 mil\par
- \item \label{ID_null}an bsch 192 mil\par
-
- \end{itemize}
-
- \subsection{Us dist contracts}\label{ID_null}
- \subsubsection{importer/distributors}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Local Companies\par
- \item \label{ID_null}Autonomous\par
- \item \label{ID_null}competitive relationship\par
- \item \label{ID_null}transportation\par
- \item \label{ID_null}insurance\par
- \item \label{ID_null}pricing\par
- \item \label{ID_null}customs\par
- \item \label{ID_null}advertixing\par
-
- \end{itemize}
-
- \subsubsection{procermex inc}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Modelo us subsidiary\par
- \item \label{ID_null}Support\par
- \item \label{ID_null}Supervise\par
- \item \label{ID_null}Coordinate\par
-
- \end{itemize}
-
- \subsubsection{Modelo had final say on brand image}\label{ID_null}
- \subsubsection{production in Mexico}\label{ID_null}
- \subsubsection{Chicago based Barton Beers 1st}\label{ID_null}largest importer in 25 western states\par
-
- \subsubsection{Gambrinus}\label{ID_null}\begin{itemize}
- \item \label{ID_null}1986\par
- \item \label{ID_null}eastern dist\par
-
- \end{itemize}
-
\section{The Beer market}\label{ID_null}
- \subsection{traditionally a clustered market}\label{ID_null}
- \subsection{many local breweries}\label{ID_null}
- \subsection{no means of transport}\label{ID_null}
- \subsection{colsolition happened in 1800s}\label{ID_null}
- \subsection{different countries had different tastes}\label{ID_null}
- \subsection{90s national leaders expanded abroad}\label{ID_null}
- \subsection{startup costs high}\label{ID_null}
- \subsubsection{industry supported conectration}\label{ID_null}
- \subsection{Interbrew}\label{ID_null}
- \subsubsection{Belgian}\label{ID_null}
- \subsubsection{aquired breweries in 20 countries}\label{ID_null}
- \subsubsection{sales in 110 countries}\label{ID_null}
- \subsubsection{local managers controlling brands}\label{ID_null}
- \subsubsection{flagship brand: Stella Artois}\label{ID_null}
- \subsection{2004 merger}\label{ID_null}
- \subsubsection{#1 Interbrew}\label{ID_null}
- \subsubsection{#5 Am Bev - Brazil}\label{ID_null}
- \subsubsection{largest merge}\label{ID_null}worth 12.8 billion\par
+ \subsection{Future}\label{ID_null}
+ \subsubsection{Sales were decreasing due to competitive media budgets}\label{ID_null}
+ \subsubsection{Inbev in talks with Anh Bush}\label{ID_null}Two biggest companies will create huge company\par
+ \subsubsection{other merger talks}\label{ID_null}
+ \subsubsection{domestic and foreign threats}\label{ID_null}
+ \subsection{Beer Marketing}\label{ID_null}
+ \subsubsection{People drink marketing}\label{ID_null}
\subsection{2007}\label{ID_null}
- \subsubsection{inbev}\label{ID_null}
- \subsubsection{SAP Miller}\label{ID_null}
+ \subsubsection{Anh Bush}\label{ID_null}produces in foreign markets\par
+
\subsubsection{Heineken}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Dutch\par
+ \item \label{ID_null}reputation of top selling beer in world\par
+ \item \label{ID_null}marketing\par
+ \begin{itemize}
+ \item \label{ID_null}2006 aggressive marketing campaign\par
+ Heineken Premium Light\par
+ \item \label{ID_null}superior taste\par
+ \item \label{ID_null}no mythology\par
+ \item \label{ID_null}premium brand\par
+ \item \label{ID_null}premium beer\par
+
+ \end{itemize}
\item \label{ID_null}produces beer domestically\par
parent of local distributors\par
\begin{itemize}
- \item \label{ID_null}marketing\par
+ \item \label{ID_null}distribution\par
\item \label{ID_null}importing\par
import taxes passed on to consumer\par
- \item \label{ID_null}distribution\par
-
- \end{itemize}
- \item \label{ID_null}marketing\par
- \begin{itemize}
- \item \label{ID_null}premium beer\par
- \item \label{ID_null}premium brand\par
- \item \label{ID_null}no mythology\par
- \item \label{ID_null}superior taste\par
- \item \label{ID_null}2006 aggressive marketing campaign\par
- Heineken Premium Light\par
-
- \end{itemize}
- \item \label{ID_null}reputation of top selling beer in world\par
- \item \label{ID_null}Dutch\par
+ \item \label{ID_null}marketing\par
\end{itemize}
- \subsubsection{Anh Bush}\label{ID_null}produces in foreign markets\par
+ \end{itemize}
+
+ \subsubsection{SAP Miller}\label{ID_null}
+ \subsubsection{inbev}\label{ID_null}
+ \subsection{2004 merger}\label{ID_null}
+ \subsubsection{largest merge}\label{ID_null}worth 12.8 billion\par
- \subsection{Beer Marketing}\label{ID_null}
- \subsubsection{People drink marketing}\label{ID_null}
- \subsection{Future}\label{ID_null}
- \subsubsection{domestic and foreign threats}\label{ID_null}
- \subsubsection{other merger talks}\label{ID_null}
- \subsubsection{Inbev in talks with Anh Bush}\label{ID_null}Two biggest companies will create huge company\par
+ \subsubsection{#5 Am Bev - Brazil}\label{ID_null}
+ \subsubsection{#1 Interbrew}\label{ID_null}
+ \subsection{Interbrew}\label{ID_null}
+ \subsubsection{flagship brand: Stella Artois}\label{ID_null}
+ \subsubsection{local managers controlling brands}\label{ID_null}
+ \subsubsection{sales in 110 countries}\label{ID_null}
+ \subsubsection{aquired breweries in 20 countries}\label{ID_null}
+ \subsubsection{Belgian}\label{ID_null}
+ \subsection{startup costs high}\label{ID_null}
+ \subsubsection{industry supported conectration}\label{ID_null}
+ \subsection{90s national leaders expanded abroad}\label{ID_null}
+ \subsection{different countries had different tastes}\label{ID_null}
+ \subsection{colsolition happened in 1800s}\label{ID_null}
+ \subsection{no means of transport}\label{ID_null}
+ \subsection{many local breweries}\label{ID_null}
+ \subsection{traditionally a clustered market}\label{ID_null}
+ \section{Carloz Fernandez CEO}\label{ID_null}
+ \subsection{Expanding production }\label{ID_null}
+ \subsubsection{300 million investment}\label{ID_null}
+ \subsubsection{renovate facility in Zacatecas}\label{ID_null}
+ \subsection{vision: top five brewers}\label{ID_null}
+ \subsubsection{top 10 beer producers in world}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Corona Extra\par
+ \begin{itemize}
+ \item \label{ID_null}Since 1997 #1 import in US\par
+ outsold competitor by 50%\par
+ \item \label{ID_null}56% shar of domestic market\par
+ \item \label{ID_null}worlds fourth best selling beer\par
- \subsubsection{Sales were decreasing due to competitive media budgets}\label{ID_null}
+ \end{itemize}
+ \item \label{ID_null}2005\par
+ \begin{itemize}
+ \item \label{ID_null}export sales 30%\par
+ \item \label{ID_null}4% increase domestically\par
+ \item \label{ID_null}12.3 % exports\par
+
+ \end{itemize}
+ \item \label{ID_null}7.8 % sales growth compounded over ten years\par
+
+ \end{itemize}
+
+ \subsubsection{International Business model}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Capitalize on NAFTA\par
+ \item \label{ID_null}Growing international demand\par
+ \item \label{ID_null}experienced local distributors\par
+
+ \end{itemize}
+
+ \subsection{CEO Since 1997}\label{ID_null}
+ \subsubsection{29 years old}\label{ID_null}working there since 13\par
+
+ \section{Modelo in world}\label{ID_null}
+ \subsection{One of top 10 breweries in world}\label{ID_null}
+ \subsection{Fifth largest distributor in world}\label{ID_null}
+ \subsubsection{in 12 years}\label{ID_null}
+ \subsubsection{Can they sustain that trend}\label{ID_null}
+ \subsection{International market protected Modelo from unstable peso}\label{ID_null}
\section{Mexico Industry}\label{ID_null}
- \subsection{has most trade agreements in world}\label{ID_null}
- \subsection{one of the largest domestic beer markets}\label{ID_null}
- \subsection{imported beer only 1% sales}\label{ID_null}
- \subsubsection{half were anh bcsh dist by modelo}\label{ID_null}
- \subsection{modelo}\label{ID_null}
- \subsubsection{NAFTA S.A. An Bucsh}\label{ID_null}
- \subsubsection{62.8% of market}\label{ID_null}
\subsection{FEMSA}\label{ID_null}
+ \subsubsection{foriegn market}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Recently partnered with Heiniken for US market\par
+ 2005 18.7% growth\par
+ \item \label{ID_null}90s entry to us market failed\par
+ \item \label{ID_null}Partnership Heiniken\par
+ Distribution in US\par
+
+ \end{itemize}
+
\subsubsection{domestic market}\label{ID_null}\begin{itemize}
- \item \label{ID_null}37% of domestic market\par
- \item \label{ID_null}production and distribution in Mexico: peso not a threat\par
+ \item \label{ID_null}NAFTA SACoca cola\par
+ Exclusive distributor\par
+ \item \label{ID_null}997 to 2004 taking domestic market share\par
+ \item \label{ID_null}leads domestic premium beer market\par
\item \label{ID_null}Owns Oxxo C\par
CA largest chain of conv stores\par
- \item \label{ID_null}leads domestic premium beer market\par
- \item \label{ID_null}997 to 2004 taking domestic market share\par
- \item \label{ID_null}NAFTA SACoca cola\par
- Exclusive distributor\par
+ \item \label{ID_null}production and distribution in Mexico: peso not a threat\par
+ \item \label{ID_null}37% of domestic market\par
\end{itemize}
- \subsubsection{foriegn market}\label{ID_null}\begin{itemize}
- \item \label{ID_null}Partnership Heiniken\par
- Distribution in US\par
- \item \label{ID_null}90s entry to us market failed\par
- \item \label{ID_null}Recently partnered with Heiniken for US market\par
- 2005 18.7% growth\par
+ \subsection{modelo}\label{ID_null}
+ \subsubsection{62.8% of market}\label{ID_null}
+ \subsubsection{NAFTA S.A. An Bucsh}\label{ID_null}
+ \subsection{imported beer only 1% sales}\label{ID_null}
+ \subsubsection{half were anh bcsh dist by modelo}\label{ID_null}
+ \subsection{one of the largest domestic beer markets}\label{ID_null}
+ \subsection{has most trade agreements in world}\label{ID_null}
+ \section{Modelo in Mexico}\label{ID_null}
+ \subsection{Largest Beer producer and distrubutor in Mexico}\label{ID_null}
+ \subsubsection{corona 56% share}\label{ID_null}
+ \subsection{1971, Antonino Fernandez was appointed CEO}\label{ID_null}
+ \subsubsection{Anheuser-Busch 17.7 % of the equity}\label{ID_null}The 50.2 % represented 43.9% voting\par
+
+ \subsubsection{Mexican Stock exchange in 1994}\label{ID_null}
+ \subsection{History to 1970}\label{ID_null}
+ \subsubsection{bought the brands and assets of the Toluca y Mexico Brewery}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}country's oldest brand of beer\par
+ \item \label{ID_null}1935\par
\end{itemize}
-
\ No newline at end of file
+
+ \subsubsection{1940s period of strong growth }\label{ID_null}\begin{itemize}
+ \item \label{ID_null}improve distribution methods and produc¬tion facilities \par
+ distribution: direct with profit sharing\par
+ \item \label{ID_null}concentrate domesti¬cally \par
+
+ \end{itemize}
+
+ \subsubsection{Corona 2nd Brand}\label{ID_null}Clear Glass Customers preference\par
+
+ \subsubsection{Modelo 1st Brand}\label{ID_null}
+ \subsubsection{focus on Mexico City}\label{ID_null}
+ \subsubsection{formed in 1922}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Fernandez Family Sole owner since 1936\par
+ \item \label{ID_null}Diez sole owner 1936\par
+ \item \label{ID_null}Iriarte died in 1932\par
+ \item \label{ID_null}Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr\par
+
+ \end{itemize}
+
+ \section{US Beer Market}\label{ID_null}
+ \subsection{volume main driver}\label{ID_null}
+ \subsection{dense network of regional craft brewing}\label{ID_null}
+ \subsection{80% of market}\label{ID_null}
+ \subsubsection{Miller}\label{ID_null}
+ \subsubsection{adolf coors}\label{ID_null}
+ \subsubsection{AB}\label{ID_null}75% of industry profits\par
+
+ \subsection{Groth expectations reduced}\label{ID_null}
+ \subsection{Consumption six times higher per cap}\label{ID_null}
+ \subsection{2nd largest nest to China}\label{ID_null}
+ \section{Modelo in US}\label{ID_null}
+ \subsection{Us dist contracts}\label{ID_null}
+ \subsubsection{Gambrinus}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}eastern dist\par
+ \item \label{ID_null}1986\par
+
+ \end{itemize}
+
+ \subsubsection{Chicago based Barton Beers 1st}\label{ID_null}largest importer in 25 western states\par
+
+ \subsubsection{production in Mexico}\label{ID_null}
+ \subsubsection{Modelo had final say on brand image}\label{ID_null}
+ \subsubsection{procermex inc}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}Coordinate\par
+ \item \label{ID_null}Supervise\par
+ \item \label{ID_null}Support\par
+ \item \label{ID_null}Modelo us subsidiary\par
+
+ \end{itemize}
+
+ \subsubsection{importer/distributors}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}advertixing\par
+ \item \label{ID_null}customs\par
+ \item \label{ID_null}pricing\par
+ \item \label{ID_null}insurance\par
+ \item \label{ID_null}transportation\par
+ \item \label{ID_null}competitive relationship\par
+ \item \label{ID_null}Autonomous\par
+ \item \label{ID_null}Local Companies\par
+
+ \end{itemize}
+
+ \subsection{Marketing}\label{ID_null}
+ \subsubsection{1996ad budget}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}an bsch 192 mil\par
+ \item \label{ID_null}Heiniken 15 mil\par
+ \item \label{ID_null}Corona 5.1 mil\par
+
+ \end{itemize}
+
+ \subsubsection{Fun in the sun}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}relaxation\par
+ \item \label{ID_null}escape\par
+ \item \label{ID_null}Barton Beer's idea\par
+
+ \end{itemize}
+
+ \subsubsection{dependable second choise}\label{ID_null}
+ \subsubsection{beer for non beer drinkers}\label{ID_null}
+ \subsubsection{found new following}\label{ID_null}
+ \subsubsection{not testosterone driven}\label{ID_null}
+ \subsubsection{not selling premium quality}\label{ID_null}
+ \subsubsection{surfing mythology}\label{ID_null}
+ \subsection{2007 5 beers to us}\label{ID_null}
+ \subsubsection{131 million cases}\label{ID_null}
+ \subsubsection{Heineken}\label{ID_null}Main Import Comptitor\par
+
+ \subsubsection{3 of top 8 beers in US}\label{ID_null}
+ \subsection{History}\label{ID_null}
+ \subsubsection{1991}\label{ID_null}\begin{itemize}
+ \item \label{ID_null}distributors took the loss\par
+ \item \label{ID_null}doubling of federal excise tax on beer\par
+ \begin{itemize}
+ \item \label{ID_null}distributor absorb the tax 92\par
+ \item \label{ID_null}sales decrease of 15 percent\par
+
+ \end{itemize}
+
+ \end{itemize}
+
+ \subsubsection{rapid growth 1980s}\label{ID_null}second most popular imported beer\par
+
+ \subsubsection{gained popularity in southern states}\label{ID_null}
+ \subsubsection{Amalgamated Distillery Products Inc. (}\label{ID_null}later renamed Barton Beers Ltd.\par
+
+ \subsubsection{1979}\label{ID_null}
\ No newline at end of file
diff --git a/wise-webapp/src/test/resources/data/export/bigmap.mm b/wise-webapp/src/test/resources/data/export/bigmap.mm
index 6252a306..e71a3747 100644
--- a/wise-webapp/src/test/resources/data/export/bigmap.mm
+++ b/wise-webapp/src/test/resources/data/export/bigmap.mm
@@ -1,262 +1,262 @@
-