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277 lines
24 KiB
XML
277 lines
24 KiB
XML
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<text:p text:style-name="Title">corona</text:p>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">The Beer market</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Future</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Sales were decreasing due to competitive media budgets</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Inbev in talks with Anh Bush</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Two biggest companies will create huge company</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">other merger talks</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">domestic and foreign threats</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Beer Marketing</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">People drink marketing</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">2007</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Anh Bush</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">produces in foreign markets</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Heineken</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Dutch</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">reputation of top selling beer in world</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">marketing</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">2006 aggressive marketing campaign</text:h>
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<text:h text:style-name="Heading_20_6" text:outline-level="6">Heineken Premium Light</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">superior taste</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">no mythology</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">premium brand</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">premium beer</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">produces beer domestically</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">parent of local distributors</text:h>
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<text:h text:style-name="Heading_20_6" text:outline-level="6">distribution</text:h>
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<text:h text:style-name="Heading_20_6" text:outline-level="6">importing</text:h>
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<text:h text:style-name="Heading_20_7" text:outline-level="7">import taxes passed on to consumer</text:h>
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<text:h text:style-name="Heading_20_6" text:outline-level="6">marketing</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">SAP Miller</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">inbev</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">2004 merger</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">largest merge</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">worth 12.8 billion</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">#5 Am Bev - Brazil</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">#1 Interbrew</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Interbrew</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">flagship brand: Stella Artois</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">local managers controlling brands</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">sales in 110 countries</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">aquired breweries in 20 countries</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Belgian</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">startup costs high</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">industry supported conectration</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">90s national leaders expanded abroad</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">different countries had different tastes</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">colsolition happened in 1800s</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">no means of transport</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">many local breweries</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">traditionally a clustered market</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">Carloz Fernandez CEO</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Expanding production </text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">300 million investment</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">renovate facility in Zacatecas</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">vision: top five brewers</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">top 10 beer producers in world</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Corona Extra</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">Since 1997 #1 import in US</text:h>
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<text:h text:style-name="Heading_20_6" text:outline-level="6">outsold competitor by 50%</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">56% shar of domestic market</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">worlds fourth best selling beer</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">2005</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">export sales 30%</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">4% increase domestically</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">12.3 % exports</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">7.8 % sales growth compounded over ten years</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">International Business model</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Capitalize on NAFTA</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Growing international demand</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">experienced local distributors</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">CEO Since 1997</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">29 years old</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">working there since 13</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">Modelo in world</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">One of top 10 breweries in world</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Fifth largest distributor in world</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">in 12 years</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Can they sustain that trend</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">International market protected Modelo from unstable peso</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">Mexico Industry</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">FEMSA</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">foriegn market</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Recently partnered with Heiniken for US market</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">2005 18.7% growth</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">90s entry to us market failed</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Partnership Heiniken</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">Distribution in US</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">domestic market</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">NAFTA SACoca cola</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">Exclusive distributor</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">997 to 2004 taking domestic market share</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">leads domestic premium beer market</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Owns Oxxo C</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">CA largest chain of conv stores</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">production and distribution in Mexico: peso not a threat</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">37% of domestic market</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">modelo</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">62.8% of market</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">NAFTA S.A. An Bucsh</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">imported beer only 1% sales</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">half were anh bcsh dist by modelo</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">one of the largest domestic beer markets</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">has most trade agreements in world</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">Modelo in Mexico</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Largest Beer producer and distrubutor in Mexico</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">corona 56% share</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">1971, Antonino Fernandez was appointed CEO</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Anheuser-Busch 17.7 % of the equity</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">The 50.2 % represented 43.9% voting</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Mexican Stock exchange in 1994</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">History to 1970</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">bought the brands and assets of the Toluca y Mexico Brewery</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">country's oldest brand of beer</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">1935</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">1940s period of strong growth </text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">improve distribution methods and produc¬tion facilities </text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">distribution: direct with profit sharing</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">concentrate domesti¬cally </text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Corona 2nd Brand</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Clear Glass Customers preference</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Modelo 1st Brand</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">focus on Mexico City</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">formed in 1922</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Fernandez Family Sole owner since 1936</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Diez sole owner 1936</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Iriarte died in 1932</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">US Beer Market</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">volume main driver</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">dense network of regional craft brewing</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">80% of market</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Miller</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">adolf coors</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">AB</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">75% of industry profits</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Groth expectations reduced</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Consumption six times higher per cap</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">2nd largest nest to China</text:h>
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<text:h text:style-name="Heading_20_1" text:outline-level="1">Modelo in US</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Us dist contracts</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Gambrinus</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">eastern dist</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">1986</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Chicago based Barton Beers 1st</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">largest importer in 25 western states</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">production in Mexico</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Modelo had final say on brand image</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">procermex inc</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Coordinate</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Supervise</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Support</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Modelo us subsidiary</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">importer/distributors</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">advertixing</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">customs</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">pricing</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">insurance</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">transportation</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">competitive relationship</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Autonomous</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Local Companies</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">Marketing</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">1996ad budget</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">an bsch 192 mil</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Heiniken 15 mil</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Corona 5.1 mil</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Fun in the sun</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">relaxation</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">escape</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Barton Beer's idea</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">dependable second choise</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">beer for non beer drinkers</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">found new following</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">not testosterone driven</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">not selling premium quality</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">surfing mythology</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">2007 5 beers to us</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">131 million cases</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Heineken</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">Main Import Comptitor</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">3 of top 8 beers in US</text:h>
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<text:h text:style-name="Heading_20_2" text:outline-level="2">History</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">1991</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">distributors took the loss</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">doubling of federal excise tax on beer</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">distributor absorb the tax 92</text:h>
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<text:h text:style-name="Heading_20_5" text:outline-level="5">sales decrease of 15 percent</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">rapid growth 1980s</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">second most popular imported beer</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">gained popularity in southern states</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">Amalgamated Distillery Products Inc. (</text:h>
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<text:h text:style-name="Heading_20_4" text:outline-level="4">later renamed Barton Beers Ltd.</text:h>
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<text:h text:style-name="Heading_20_3" text:outline-level="3">1979</text:h>
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</office:text>
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</office:body>
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</office:document-content>
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